COURSE OVERVIEW
Affiliate marketing is performance-based marketing that rewards customers or partners (affiliates) for designated actions that help market the brand. SMstudy® Certified Affiliate Marketing Professionals help companies gain a wider reach for their products or services, which leads to a stronger company image or brand name.
Successful candidates will be awarded the SMstudy® Certified Affiliate Marketing Professional certification by SMstudy® after passing the exam.
Examination Format
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
Course Content
Introduction
- Introduction
How to Use the SMstudy® Guide?
- Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
- Certification Schema for SMstudy® Certifications
Why Use the SMstudy® Guide?
- Key benefits of Using the SMstudy® Guide
A Brief History of Corporate Sales
- Barter System
- Traditional and Seller’s Marketplace
- Conventional Mass Media Marketing
- Fragmented New-Age Marketing
- Innovative Internet-Enabled Business Models
- Sales and Marketing as a Continuum
Corporate Strategy and its Relationship to Sales and Marketing
- Corporate Strategy and its Relationship to Sales and Marketing Part-1
- Corporate Strategy and its Relationship to Sales and Marketing Part-2
Aspects of Sales and Marketing
- Aspects of Sales and Marketing Part-1
- Aspects of Sales and Marketing Part-2
Levels of Sales and Marketing Strategy
- Levels of Sales and Marketing Strategy
- Focus on Product or Brand Level Marketing Strategy
- Marketing Strategy Overview
Corporate Sales Overview
- Corporate Sales Overview
- Understand Sales Value Proposition and Determine Corporate Sales Channels
- Prepare Organization for Sales
- Training for Corporate Sales
- Sales Process-Prospecting
- Sales Process-Conversion
- Account Management
Understand Sales Value Proposition and Determine Corporate Sales Channels
- Introduction
Understand Sales Value Proposition
- Introduction
Understand Sales Value Proposition-Inputs
- Inputs-Part 1
- Inputs-Part 2
- Inputs-Part 3
- Inputs-Part 4
Understand Sales Value Proposition-Tools
- Tools-Part 1
- Tools-Part 2
- Tools-Part 3
- Tools-Part 4
- Tools-Part 5
- Tools-Part 6
- Tools-Part 7
Understand Sales Value Proposition-Outputs
- Outputs
Determine Corporate Sales Channels
- Introduction
Determine Corporate Sales Channels-Inputs
- Inputs-Part 1
- Inputs-Part 2
- Inputs-Part 3
- Inputs-Part 4
- Inputs-Part 5
- Inputs-Part 6
- Inputs-Part 7
- Inputs-Part 8
Determine Corporate Sales Channels-Tools
- Tools-Part 1
- Tools-Part 2
- Tools-Part 3
- Tools-Part 4
- Tools-Part 5
- Tools-Part 6
- Tools-Part 7
- Tools-Part 8
- Tools-Part 9
Determine Corporate Sales Channels-Outputs
- Outputs
Audience Profile
This certification is appropriate for anyone interested in becoming an Affiliate Marketing Professional.
Prerequisites
There is no formal work experience prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Affiliate Marketing Professional exam. All required resources are provided as part of the online certification course.