COURSE OVERVIEW
The SMstudy® Certified Email Marketing Professional course is tailored to marketing specialists or enthusiasts wanting to understand how to use email as a marketing tool. Despite the growth of numerous online marketing channels, email marketing has remained one of the most effective channels for direct marketing to individual consumers and businesses. This course provides a comprehensive knowledge of the intricacies of email marketing. Certified Professionals understand the Do’s and Don’ts of emailing to a variety of target segments.
Successful candidates will be awarded the SMstudy® Certified Email Marketing Professional certification by SMstudy® after passing the exam.
Examination Format
- Multiple choice
- 60 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
Course Content
Deliverability
- Setting up an Email Marketing Machine
- ISPs
- Hosting Facility
- MTA
- IP/DNS
- Shared vs. Dedicated IPs
- Reverse DNS
- MX Record
- White listing
- Response Handlers
- Bounces
Effective Email Content
- Conversation
- Relevance
- Incentives
- Timing
- Creative & Copy
- Attributes
Customer Acquisition Strategies
- Rented List Emails
- Co-branded Emails
- Third Party email Newsletters
- Viral Emails
- Event Triggered Emails
- House e-newsletters
Effective Creative
- Introducing: CRABS
- Does your email have crabs?
- Email template model
- Best Practices
- NLP Demonstrations (neuro linguistic programming) to understand customers better
Nurturing & Automation
- Tools to enhance lead nurturing
- Enhance better reach
- Analyze behavior patterns
- Analytics
- Automation and more
Resources to do situational analysis and progressive
- Customer personal tool kit
- Complete email marketing worksheet
- Content Editorial Calendar
- Digital Marketing Strategy toolkit
- Email contact strategy template
- Email campaign calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web resources to improve subject lines, html codes, spam testers and deliverability issues
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming an Email Marketing Professional.
Prerequisites
Candidates must pass the SMstudy® Certified Digital Marketing Professional exam and study all processes from Chapter 7 of the SMstudy® Guide- Digital Marketing book before applying for the SMstudy® Certified Email Marketing Professional.