COURSE OVERVIEW
Marketing Strategy Experts facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. It is one of the most crucial Aspects of Sales and Marketing. Experts are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Strategy Experts. The prerequisites are attaining the Specialist level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, 5 years of related work experience, forty mandatory educational hours, and recommendations from two peers and a manager.
Course Content
Introduction
- Corporate Strategy and its Relationship to Sales and Marketing
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
Analyze Market Opportunity
- Determine Strengths and Weaknesses
- Determine Opportunities and Threats
Define Competition, Targeting and Positioning
- Identify Competition
- Select Target Segments
- Create Differentiated Positioning
Determine Pricing and Distribution Strategies
- Determine Pricing Strategies
- Determine Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
- Determine Metrics
- Determine Objectives
- Decide Marketing Aspects and Allocate Budget
Course Includes
- 193 High Quality Audio – Videos
- 6 Helpful Study Guides For Learning
- 214 Chapter Test For Each Modules
- 171 Terms And Condition To Study Comprehensively
- Mobile Apps For Any Where Learning
- Progress Tracking and Continuous Improvement
- 10 PDUs Certificate To Maintain PMI Credentials
- Subject Matter Designed Course With Proven Techniques
Examination Format
- Multiple choice
- 180 questions
- No negative marks for incorrect answers
- 240-minute duration
- Proctored online exam