COURSE OVERVIEW
Marketing Strategy Specialists facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. The prerequisites are attaining the Professional level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, three years of related work experience, and twenty mandatory educational hours. This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.
Course Content
- Introduction
- Evolution of Sales and Marketing
- Corporate Sales and its Relationship to Sales and Marketing
- Aspects of Sales and Marketing
- Level of Sales and Marketing Strategy
- Marketing Strategy Overview
- Analyze Market Opportunity
- Determine Strength and Weaknesses
- Determine Opportunities and Threats
- Define Competition, Targeting and Positioning
- Identify Competition
- Select Target Segments
- Create Differentiated Positioning
- Determine Pricing and Distribution Strategies
- Determine Pricing Strategy
- Determine Distribution Strategy
- Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
- Determine Metrics
- Determine Objectives
- Decide Marketing Aspects and Allocate Budget
Course Includes
- Self-Paced
- High quality videos
- Study guides
- Chapter tests
- Glossary of important terms
- Online & Physical Copy of Certificate
Examination Format
- Multiple Choice
- 140 questions per exam
- No negative marks for wrong answers
- 180 minutes duration
- Proctored online exam