COURSE OVERVIEW
A strong social media presence contributes significantly to the success of a company’s marketing strategy. SMstudy® Certified Social Media Professionals ensure that the social media strategy aligns with other aspects of marketing and that all activities are designed to complement other marketing activities and support the achievement of the overall marketing objectives.
Successful candidates will be awarded the SMstudy® Certified Social Media Professional certification by SMstudy® after passing the exam.
Examination Format
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
Course Content
- Social media marketing: principles and frameworks
- Understanding the New Customer Journey in the digital age
- Building social media brand personas
- The relationship between social & content marketing
- The Big 5: Facebook, Twitter, Instagram, LinkedIn and YouTube
- Social media measurements and analytics
- Deep dive into paid social
- Development process for social media management
- Social media policy and reputation management
Audience Profile
This certification is appropriate for anyone interested in becoming a Social Media Professional.
Prerequisites
There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Search Marketing Professional exam. All required resources are provided as part of the online certification course.