COURSE OVERVIEW
Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.
Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy® after passing the exam.
Examination Format
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
Course Content
- Basics:Introduction to Web Analytics, Importance of Web Analytics, Web Analytics Process.
- Google Analytics :Google Analytics, Audience Analysis, Acquisition Analysis, Behavior Analysis, Conversion Analysis.
- Optimizely, Kissmetrics, Crazyegg, Key Metrics, Conversion, Data Sources: Server Logs, Visitors’ Data, Search Engine Statistics, Conversion Funnels
- Segmentation: Data Segmentation, Analysis Using Segmentation.
- Dashboards : Dashboard Implementation, Types of Dashboards, Metrics for Every Dashboard.
- Social Media Analytics, E-commerce Analytics, Mobile Analytics, A/B Testing, Automated Reporting And Annoation, Actionable Reporting, Web Analytics Terminology
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.
Prerequisites
The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy® Guide –Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.