Digital Marketing

Digital Marketing

Digital Marketing includes all marketing activities that use electronic devices connected to the internet to engage with customers. SMstudy’s Digital Marketing Certifications confirm a working knowledge of a framework for effectively managing the Digital Marketing of any organization.

  • Based on Digital Marketing, book three of the SMstudy®Guide
  • Recognized by top companies around the world
  • Free Digital Marketing Fundamentals Level Certification
  • Four levels of certifications available
  • Created from the collective insights of 40+ digital marketing experts
Syllabus

Syllabus

  1. Introduction
  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview.
  • Digital Marketing Overview
  1. Understand and Evaluate Digital Marketing (DM) Channels
  • Understand Available DM Channels
  • Evaluate DM Channels
  1. Plan and Develop DM Channels
  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel
  1. Optimize Website
  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation
  1. Optimize Mobile/Tablet/Devices
  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation
  1. Optimize Social Media
  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation
  1. Other Important Elements of DM Channels
  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization

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